Experiments in Code, Communication & Strategy
Writing about code and projects
Frameworks and Methodologies for Data-Driven Growth Engineering
A look at some key frameworks in growth engineering, including AARRR, ICE scoring, North Star Metric, Growth Loops, and Jobs-to-be-Done, for optimizing user acquisition, retention, and revenue.
Emerging Trends in Growth Engineering
Machine learning, real-time analytics, privacy-preserving analytics, and conversational interfaces are reshaping growth engineering. Here we discuss how these trends are driving business growth and enhancing user experiences in 2025.
You Don’t Have to Know It All - But You Do Have to Be Willing to Learn
As software evolves at lightning speed, your ability to learn matters more than your current tech stack. I’ve found that those who master problem-solving thrive, while those fixated on specific languages get left behind.
Growth Engineering: The Technical and Non-Technical Aspects
Explore the key strategies of growth engineering from both technical and non-technical perspectives, covering data, automation, and product-driven growth.
Why Effective Messaging is Critical for App & SaaS Growth: Data-Backed Insights
Discover why effective messaging is crucial for Apps and SaaS success. Backed by data, this article explores how clear, compelling messaging boosts user engagement, conversions, and retention. Learn what the numbers reveal and how to optimize your messaging for maximum impact.